Session 2 - Global Immersion in Asia - Taiwan Insights (3 Credit (7.5 ECTS))
Course: Business Administration: Marketing in the Digital Era
Instructor: Dr. Kuan-Ju Chen
Outline: This course looks at the advertising, entertainment, and communication channels that make up digital marketing and explains how these tools fit into a company’s integrated marketing communication strategies. Using examples from large corporations and small businesses, students will explore how marketing professionals embrace online social networks, digital content, and other practices (e.g., SEO/SEM, eWOM, mobile, location-based, in-game advertising, etc.) to create brand awareness, buzz, and desired consumer behavior. Students will be acquainted with the practical knowledge and analytical skills necessary to create, evaluate, and execute digital and social media marketing campaigns in order to solve real-world marketing issues.
Course: The Dynamics of Taiwan’s Economy in a Global Context
Instructor: Dr. Chen-Yu Pan
Outline: Since the 1950s, Taiwan’s economy has undergone a remarkable transformation, evolving from an underdeveloped country into a high-income, developed economy. Over the decades, it has progressed through distinct stages—shifting from an agricultural base to a labor-intensive manufacturing hub, and eventually becoming one of the world’s most concentrated centers of high-tech innovation. After joining the WTO in 2002, Taiwan further integrated into the global trade network, emerging as the world’s 16th largest trader. This course explores both the historical trajectory and the current state of Taiwan’s economy, while also examining the challenges posed by its growing economic and geopolitical significance in an era of globalization.
Course: International Business: The Taiwan Perspective
Instructor: Dr. Weichieh Su
Outline: This course offers an exploration of international business concepts through the lens of Taiwan’s economic experience. Students will analyze how a vibrant, high-tech island economy navigates complex global supply chains, regional politics, and market entry strategies in international markets.
Industrial Talk- Overview of Semi-conductor Industry Basic Science, Technology, and Supply Chain Ecosystem
Outline: This course offers a foundational exploration of the semiconductor industry, integrating core scientific principles, advanced manufacturing technologies, and the global supply chain ecosystem. Students will examine the physics of semiconducting materials, the design and fabrication of microelectronic devices, and the strategic roles of key industry players across regions. The program highlights how innovation, geopolitics, and business models converge to shape one of the world’s most critical and dynamic industries.
Course: The Analytics Edge: Taiwan’s Big Data & ML for Global Competitiveness
Instructor: Dr. Elizabeth Pei-Ting Chou
Outline: This course examines how Taiwan leverages Big Data and Machine Learning to fuel business innovation and strategic decision-making. Participants will explore real-world applications across industries, gaining practical insights into data-driven transformation and competitive advantage. The session highlights emerging opportunities that define Taiwan’s position in the evolving global digital economy.
Guest Talk: Where Culture Meets Innovation: The Taiwan Experience
Instructor: Dr. Ming-Hsien Ethan Hsueh
Outline: This visiting will guide the delegation into the heart of Taiwan’s cultural and creative industries as well as its place-based revitalization efforts. From cultural brands and design aesthetics to distinctive local communities, participants will gain insights through case studies and policy contexts into how Taiwan integrates culture, industry, and community to foster innovative models that embody both economic vitality and cultural value. The course is designed to inspire participants to consider how cultural assets can be transformed into sustainable competitiveness, while also offering perspectives conducive to international exchange and collaboration.
