Session 2 - Global Immersion in Asia - Taiwan Insights
3 Credit (7.5 ECTS)
Course: Building Teams under Diverse Cultures
Instructor: Dr. Weichieh Su
Outline: Join this dynamic class and embark on a transformative journey to appreciate different cultures. Through engaging activities and discussions, you’ll know participants from various cultural backgrounds, foster inclusive teams, and leverage diverse perspectives to achieve collective success.
Course: Technology Innovation & Intellectual Property Management - Curating Digital Contents by Using the Cultural Technology
Instructor: Dr. Yu-Chien Chang
Outline: The creative economy has become a powerful transformative force today. A greater proportion of the world’s intellectual capital and creative resources is now being invested in both cultural and creative industries (CCIs). It is one of the most rapidly growing sectors in terms of income generation, job creation, and export earnings. This course aims to provide an introduction to CCIs and innovative practices in the world. In addition, we will explore the development of CCIs in Taiwan as well as the important issues in CCIs management.
Course: The Dynamics of Taiwan Economies in a Global View
Instructor: Dr. Chi-Yuan Tsai
Outline: Since the 1950s, Taiwan’s economy has grown rapidly from an underdeveloped country into a high-income, developed economy. The economy has gone through different stages, from an agricultural economy to a labor-intensive maker, then to one of the most concentrated high-tech hubs today. After joining WTO in 2002, Taiwan has also woven itself deeply into the global trade network, making it the 16th largest trader in the world. This course introduces the past and present of Taiwan’s economy and the challenges brought by its economic and geopolitical prominence in a new era of globalization.
Course: Management Information Systems: Data, Models, & Decisions
Instructor: Dr. Hao-Chun (Howard) Chuang
Outline: This course explores real-world applications of predictive and prescriptive analytics in smart marketing and operations. Students will gain insights into semi-automatic machine learning and learn how to leverage simulation and large language models (e.g., ChatGPT) to evaluate policies and optimize business performance.
Course: Technology Innovation & Intellectual Property Management Course: Innovation and Sustainability Transitions
Instructor: Dr. Yu-Chia Ko
Outline: Due to the global climate and sustainability challenges, it becomes increasingly essential for both public and private sectors to facilitate and conduct green innovation or eco-innovation that can solve or alleviate environmental problems. However, innovation is no longer a linear process. It involves complex system dynamics and various stakeholders at different stages. This course introduces the concept of sustainability transitions with the social-technical systems approach for better understanding and governance of innovation. Case studies will be conducted and illustrated regarding developing and deploying renewable energy, low carbon technologies, and circular economy, particularly with Taiwan’s context and perspective.
Course: Accounting: International Tax Issues for Multinational Companies
Instructor: Dr. Chia-Hsiang (Mike) Weng
Outline: Global tax reforms, particularly the BEPS Action Plans, present challenges to tax planning for international businesses. This course will first provide students with an overview of Taiwan’s corporate tax system and key tax-planning issues. Next, we will discuss the major international tax challenges faced by multinationals operating in Taiwan. Finally, students will apply these concepts through a case study of a typical Taiwanese multinational company. By the end of the case discussion, students will have a better understanding of the global tax environment and be equipped to make strategic tax planning decisions.
Course: International Business: Doing Business in Asia
Instructor: Dr. Weichieh Su
Outline: Asia’s dynamic markets present unparalleled opportunities for growth, but navigating the unique cultural landscapes and business practices can be daunting. This course will equip you with the essential knowledge and strategies to succeed in this thriving region.
Course: Business Administration: Marketing in the Digital Era
Instructor: Dr. Kuan-Ju Chen
Outline: This course looks at the advertising, entertainment, and communication channels that make up digital marketing and explains how these tools fit into a company’s integrated marketing communication strategies. Using examples from large corporations and small businesses, students will explore how marketing professionals embrace online social networks, digital content, and other practices (e.g., SEO/SEM, eWOM, mobile, location-based, in-game advertising, etc.) to create brand awareness, buzz, and desired consumer behavior. Students will be acquainted with the practical knowledge and analytical skills necessary to create, evaluate, and execute digital and social media marketing campaigns in order to solve real-world marketing issues.
