Session 1 - Global Immersion Program in Asia – Taiwan Insights (3 Credit (7.5 ECTS))
Course: Leadership and Teams
Instructor: Dr. Dennis Hsu
Outline: Leadership is a natural and yet critical phenomenon across various forms of social groups and teams. How to lead successful teams is especially an important challenge in modern organizations. The goal of this course is to impart, develop, and enhance students’ knowledge and skills in leadership behaviors and team dynamics. Through a series of class exercises and lectures, the course aims to help students gain insights into essential leader-follower relationships and team-evoked issues. The lessons learned from the course are expected to prepare students to lead high-performing, successful firms and to effectively steer their own careers in the future.
Course: Business Administration: Marketing in the Digital Era
Instructor: Dr. Kuan-Ju Chen
Outline: This course looks at the advertising, entertainment, and communication channels that make up digital marketing and explains how these tools fit into a company’s integrated marketing communication strategies. Using examples from large corporations and small businesses, students will explore how marketing professionals embrace online social networks, digital content, and other practices (e.g., SEO/SEM, eWOM, mobile, location-based, in-game advertising, etc.) to create brand awareness, buzz, and desired consumer behavior. Students will be acquainted with the practical knowledge and analytical skills necessary to create, evaluate, and execute digital and social media marketing campaigns in order to solve real-world marketing issues.
Course: The Dynamics of Taiwan’s Economy in a Global Context
Instructor: Dr. Chen-Yu Pan
Outline: Since the 1950s, Taiwan’s economy has undergone a remarkable transformation, evolving from an underdeveloped country into a high-income, developed economy. Over the decades, it has progressed through distinct stages—shifting from an agricultural base to a labor-intensive manufacturing hub, and eventually becoming one of the world’s most concentrated centers of high-tech innovation. After joining the WTO in 2002, Taiwan further integrated into the global trade network, emerging as the world’s 16th largest trader. This course explores both the historical trajectory and the current state of Taiwan’s economy, while also examining the challenges posed by its growing economic and geopolitical significance in an era of globalization.
Course: International Business: The Taiwan Perspective
Instructor: Dr. Weichieh Su
Outline: This course offers an exploration of international business concepts through the lens of Taiwan’s economic experience. Students will analyze how a vibrant, high-tech island economy navigates complex global supply chains, regional politics, and market entry strategies in international markets.
Course: Technological Entrepreneurship in Taiwan Arena
Instructor: Dr. Chien-Wei Ho
Outline: Ranked #3 globally in the Global Entrepreneurship Monitor’s National Entrepreneurship Context Index, Taiwan offers a distinctive policy-enabled, infrastructure-rich arena for venture creation. The high-tech backbone, anchored by dense semiconductor clusters, world class manufacturing, and science parks, gives entrepreneurs unparalleled access to specialized suppliers, rapid prototyping, and scale ready production. This course introduces the ecosystem features, context-fit business models, and policy-aware growth paths tailored to Taiwan’s infrastructure and regulatory environment for technological entrepreneurship.
Industrial Talk- Overview of Semi-conductor Industry Basic Science, Technology, and Supply Chain Ecosystem
Outline: This course offers a foundational exploration of the semiconductor industry, integrating core scientific principles, advanced manufacturing technologies, and the global supply chain ecosystem. Students will examine the physics of semiconducting materials, the design and fabrication of microelectronic devices, and the strategic roles of key industry players across regions. The program highlights how innovation, geopolitics, and business models converge to shape one of the world’s most critical and dynamic industries.
Course: From Taipei to Tech: Understanding IT in Business
Instructor: Dr. Chih-Yuan Chou
Outline: Discover how technology and business come together in one of Asia’s most innovative economies. In this course, we cover the essentials of IT and management information systems while grounding the discussion in Taiwanese cases. Students will learn how local organizations adapt, compete, and thrive through digital tools. By connecting concepts with Taiwan’s practices, students will gain insights that reach far beyond the classroom.
Course: The Analytics Edge: Taiwan’s Big Data & ML for Global Competitiveness
Instructor: Dr. Elizabeth Pei-Ting Chou
Outline: This course examines how Taiwan leverages Big Data and Machine Learning to fuel business innovation and strategic decision-making. Participants will explore real-world applications across industries, gaining practical insights into data-driven transformation and competitive advantage. The session highlights emerging opportunities that define Taiwan’s position in the evolving global digital economy.
Guest Talk: Where Culture Meets Innovation: The Taiwan Experience
Instructor: Dr. Ming-Hsien Ethan Hsueh
Outline: This visiting will guide the delegation into the heart of Taiwan’s cultural and creative industries as well as its place-based revitalization efforts. From cultural brands and design aesthetics to distinctive local communities, participants will gain insights through case studies and policy contexts into how Taiwan integrates culture, industry, and community to foster innovative models that embody both economic vitality and cultural value. The course is designed to inspire participants to consider how cultural assets can be transformed into sustainable competitiveness, while also offering perspectives conducive to international exchange and collaboration.