Session 1 - Global Immersion Program in Asia – Taiwan Insights
3 Credit (7.5 ECTS)
Course: Leadership and Teams
Dr. Dennis Hsu
Outline: Leadership is a natural and yet critical phenomenon across various forms of social groups and teams. How to lead successful teams is especially an important challenge in modern organizations. The goal of this course is to impart, develop, and enhance students’ knowledge and skills in leadership behaviors and team dynamics. Through a series of class exercises and lectures, the course aims to help students gain insights into essential leader-follower relationships and team-evoked issues. The lessons learned from the course are expected to prepare students to lead high-performing, successful firms and to effectively steer their own careers in the future.
Course: Technology Innovation & Intellectual Property Management - Curating Digital Contents by Using the Cultural Technology
Dr. Yu-Chien Chang
Outline: The creative economy has become a powerful transformative force today. A greater proportion of the world’s intellectual capital and creative resources is now being invested in both cultural and creative industries (CCIs). It is one of the most rapidly growing sectors in terms of income generation, job creation, and export earnings. This course aims to provide an introduction to CCIs and innovative practices in the world. In addition, we will explore the development of CCIs in Taiwan as well as the important issues in CCIs management.
Course: Business Administration - New Product Design & Creativity
Instructor: Dr. Steven Park
Outline: Can creativity be nurtured? As not all individuals are creative, this class aims to foster individuals’ creativity by taking an experiential learning approach. Students will design and present a new product in class. Altogether, this class will be filled with discussions to facilitate creative mindsets relevant to new product innovation.
Course: The Dynamics of Taiwan Economies in a Global View
Instructor: Dr. Chen-Yu Pan
Outline: Since the 1950s, Taiwan’s economy has grown rapidly from an underdeveloped country into a high-income, developed economy. The economy has gone through different stages, from an agricultural economy to a labor-intensive maker, then to one of the most concentrated high-tech hubs today. After joining WTO in 2002, Taiwan has also woven itself deeply into the global trade network, making it the 16th largest trader in the world. This course introduces the past and present of Taiwan’s economy and the challenges brought by its economic and geopolitical prominence in a new era of globalization.
Course: Innovation and Sustainability Transitions
Instructor: Dr. Yu-Chia Ko
Outline: Due to the global climate and sustainability challenges, it becomes increasingly essential for both public and private sectors to facilitate and conduct green innovation or eco-innovation that can solve or alleviate environmental problems. However, innovation is no longer a linear process. It involves complex system dynamics and various stakeholders at different stages. This course introduces the concept of sustainability transitions with the social-technical systems approach for better understanding and governance of innovation. Case studies will be conducted and illustrated regarding developing and deploying renewable energy, low carbon technologies, and circular economy, particularly with Taiwan’s context and perspective.
Course: Accounting: International Tax Issues for Multinational Companies
Instructor: Dr. Chia-Hsiang (Mike) Weng
Outline: Global tax reforms, particularly the BEPS Action Plans, present challenges to tax planning for international businesses. This course will first provide students with an overview of Taiwan’s corporate tax system and key tax-planning issues. Next, we will discuss the major international tax challenges faced by multinationals operating in Taiwan. Finally, students will apply these concepts through a case study of a typical Taiwanese multinational company. By the end of the case discussion, students will have a better understanding of the global tax environment and be equipped to make strategic tax planning decisions.
Course: International Business: Doing Business in Asia
Instructor: Dr. Weichieh Su
Outline: Asia’s dynamic markets present unparalleled opportunities for growth, but navigating the unique cultural landscapes and business practices can be daunting. This course will equip you with the essential knowledge and strategies to succeed in this thriving region.
Course: Business Administration: Marketing in the Digital Era
Instructor: Dr. Kuan-Ju Chen
Outline: This course looks at the advertising, entertainment, and communication channels that make up digital marketing and explains how these tools fit into a company’s integrated marketing communication strategies. Using examples from large corporations and small businesses, students will explore how marketing professionals embrace online social networks, digital content, and other practices (e.g., SEO/SEM, eWOM, mobile, location-based, in-game advertising, etc.) to create brand awareness, buzz, and desired consumer behavior. Students will be acquainted with the practical knowledge and analytical skills necessary to create, evaluate, and execute digital and social media marketing campaigns in order to solve real-world marketing issues.